Metaverse, a year after the hype: To jump in or to wait and see It’s been a year since Facebook rebranded as Meta and announced its focus on building the metaverse. Which raises some questions: What’s been happening with the metaverse over ... Read More
3 ways to enhance concert-goers’ experience using technology During periods of lockdown the consumption of live entertainment was consigned to the home, as artists and organisers developed online or virtual alternatives to in-person events in an ... Read More
[PODCAST] Let's talk about the metaverse In today's episode, host Andrew Davidson is joined by category and consumer trend experts to discuss the metaverse—the concept of a virtual, 3-D, interactive world that has so ... Read More
Five ways retailers can leverage NFTs and the metaverse In 2021 NFTs, or non-fungible tokens, and the ‘metaverse’ took the world by storm, leaving brands wondering how to take part in an expansive and undefined virtual space. ... Read More
Microsoft smashed gaming industry record with the purchase of Activision Blizzard Microsoft is looking to carve out a larger piece of the metaverse through its acquisition of Activision Blizzard’s legendary IP. Brands and individual gamers alike will be looking ... Read More
4 social and cultural trends to look out for in 2022 After two years of the pandemic and multiple lockdowns, what does the future hold for consumers in 2022? Our Director of Trends EMEA Simon Moriarty picks four social ... Read More
India’s largest online food delivery platform enters the CPG e-commerce market with Swiggy Bazar When a food delivery behemoth decides to dabble in the e-commerce space, the result can only be positive. In one such development, Swiggy, which has delivered food to ... Read More
Cadbury 5Star is rewarding Indian consumers for doing ‘nothing at all’ The fast-paced lifestyle and need for hyperconnectivity, especially among the urban centre and city population, has caused people to fall out of the habit of doing nothing and ... Read More
Getting social commerce right to grow your business With today’s digitally-savvy and connected consumers, social commerce is becoming the next breakout trend in e-commerce. Bolstered by the super app phenomenon, which has exposed consumers to new ... Read More
Retail Watch: Nike acquires virtual fashion platform RTFKT Sportswear giant Nike recently announced it is purchasing virtual fashion and non-fungible token* (NFT) platform RTFKT for an undisclosed sum. The purchase follows Nike’s plans to register its ... Read More
COVID-19 has transformed the streaming video competitive landscape Disney+ Day is here, which means the release of a slew of movies, TV shows, and shorts for the Disney+ platform. Disney’s investment into its streaming service is ... Read More
Thought Bubble: Facebook rebrands to Meta Last week, Facebook founder Mark Zuckerberg announced that the social media platform giant would be rebranded to Meta Platforms, Inc. Mintel Associate Director of Consumer Trends Diana Kelter ... Read More
