Get inspired by data

Mintel Trends observes the cool, the contrary and the innovative from around the world, but takes it one step further, validating the findings with Mintel consumer data and grounding them for practical use.

More than trend spotting

Our trend analysts look for the crucial connection between consumer trends, behavior and values, to provide context for the sectors, demographics and global themes that matter to you.

Trend Hunting

Idea hunting

Kick-start your thought process when faced with a new project or investigating a concept.

Capitalize on change

Track a trend’s trajectory and develop unique messaging that will connect with consumers.

bigger picture

The bigger picture

Pull back to see the entire landscape to interpret change in culture, brand and markets.

Stay Connected

Stay connected

Get inspiration from other regions and other categories, find new sectors or demographics.

Who is it for

  • Understand the motivating behavior behind consumer choices, why they change and how you can appeal to new markets
  • Keep up-to-date with media, industry and product news to support messaging
  • Tell a more engaging story with up-to-the-minute trend observations
  • Underpin new ideas with robust data and evidence
  • Understand how consumer trends impact your market
  • Understand key trends to drive inspiration
  • Inspire creative solutions to spark growth
  • Generate original ideas, backed with substantial research and analysis
  • Capitalize on new trends with strategy and product positioning
  • Gain insight into how competitors are addressing trends
  • Use patterns in consumer behavior to identify new markets to take advantage of
  • Construct new ideas and develop initial concepts based on emerging trends and market developments
  • Access individual category performance
  • Validate proof of concept and accelerate the speed to market

What our clients say

tesco Logo

The ability of Mintel to tailor their services to our specific needs means they are a valued resource for the Tesco Food Academy…

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We use Mintel Trends pretty much across the board because there is such a wide range of categories covered”.

publicis Logo

Anything I want to learn about how different technologies are being applied in marketing is in Mintel Trends…