Get inspired by data Mintel Trends observes the cool, the contrary and the innovative from around the world, but takes it one step further, validating the findings with Mintel consumer data and grounding them for practical use. More than trend spotting Our trend analysts look for the crucial connection between consumer trends, behavior and values, to provide context for the sectors, demographics and global themes that matter to you. Idea hunting Kick-start your thought process when faced with a new project or investigating a concept. Capitalize on change Track a trend’s trajectory and develop unique messaging that will connect with consumers. The bigger picture Pull back to see the entire landscape to interpret change in culture, brand and markets. Stay connected Get inspiration from other regions and other categories, find new sectors or demographics. Who is it for MarketingUnderstand the motivating behavior behind consumer choices, why they change and how you can appeal to new markets Keep up-to-date with media, industry and product news to support messaging SalesTell a more engaging story with up-to-the-minute trend observations Underpin new ideas with robust data and evidence Understand how consumer trends impact your market Innovation and New Product DevelopmentUnderstand key trends to drive inspiration Inspire creative solutions to spark growth Generate original ideas, backed with substantial research and analysis InsightsCapitalize on new trends with strategy and product positioning Gain insight into how competitors are addressing trends Use patterns in consumer behavior to identify new markets to take advantage of ResearchConstruct new ideas and develop initial concepts based on emerging trends and market developments Access individual category performance Validate proof of concept and accelerate the speed to market What our clients say The ability of Mintel to tailor their services to our specific needs means they are a valued resource for the Tesco Food Academy… Read More We use Mintel Trends pretty much across the board because there is such a wide range of categories covered”. Read More Anything I want to learn about how different technologies are being applied in marketing is in Mintel Trends… Read More
MarketingUnderstand the motivating behavior behind consumer choices, why they change and how you can appeal to new markets Keep up-to-date with media, industry and product news to support messaging
SalesTell a more engaging story with up-to-the-minute trend observations Underpin new ideas with robust data and evidence Understand how consumer trends impact your market
Innovation and New Product DevelopmentUnderstand key trends to drive inspiration Inspire creative solutions to spark growth Generate original ideas, backed with substantial research and analysis
InsightsCapitalize on new trends with strategy and product positioning Gain insight into how competitors are addressing trends Use patterns in consumer behavior to identify new markets to take advantage of
ResearchConstruct new ideas and develop initial concepts based on emerging trends and market developments Access individual category performance Validate proof of concept and accelerate the speed to market
The ability of Mintel to tailor their services to our specific needs means they are a valued resource for the Tesco Food Academy… Read More
We use Mintel Trends pretty much across the board because there is such a wide range of categories covered”. Read More
Anything I want to learn about how different technologies are being applied in marketing is in Mintel Trends… Read More
