Understand the why behind the buy. The combination of Mintel’s product intelligence and consumer research creates a unique picture how to succeed when developing, launching and selling a new product. Go beyond purchase intent with data and insight on the key product attributes consumers care about such as taste, healthiness, price, brand and more. The people have spoken. Make sure you listen. Every day we benchmark reactions to new launches so you can immediately analyze the numbers or explore thousands of verbatims and learn directly from consumers. Competitive intelligence Unlock the driving factors for the entire food and drink market in Australia and US. Proof of concept Learn the true potential for success before spending time and money in development. Product positioning Use post-launch analysis to see how your product is ranked in the eyes of the consumers. Consumer insights Validate a concept with demographic data to see who will most likely buy your product. Who is it for MarketingIdentify how your new launch is being perceived as soon as it’s released Identify threats and opportunities for your brand Innovation and New Product DevelopmentUnderstand how products, brands and competitors are positioned in a consumer view Find the intersection of innovative concepts, purchase drivers and consumer desire Category ManagersUnderstand which trends are important to category's shoppers Identify which categories are attracting consumers and why Research & DevelopmentInform the front end, helping to illuminate new areas for exploration Validate proof of concept and accelerate the speed to market Competitive IntelligenceAssess product perception post-launch Understand how your competitors are positioned in the eyes of consumers InsightsValidate trends or opportunities in the marketplace Understand which products are connecting with consumers and why
MarketingIdentify how your new launch is being perceived as soon as it’s released Identify threats and opportunities for your brand
Innovation and New Product DevelopmentUnderstand how products, brands and competitors are positioned in a consumer view Find the intersection of innovative concepts, purchase drivers and consumer desire
Category ManagersUnderstand which trends are important to category's shoppers Identify which categories are attracting consumers and why
Research & DevelopmentInform the front end, helping to illuminate new areas for exploration Validate proof of concept and accelerate the speed to market
Competitive IntelligenceAssess product perception post-launch Understand how your competitors are positioned in the eyes of consumers
InsightsValidate trends or opportunities in the marketplace Understand which products are connecting with consumers and why
