Understand the why
behind the buy.

The combination of Mintel’s product intelligence and consumer research creates a unique picture how to succeed when developing, launching and selling a new product. Go beyond purchase intent with data and insight on the key product attributes consumers care about such as taste, healthiness, price, brand and more.

The people have spoken.
Make sure you listen.

Every day we benchmark reactions to new launches so you can immediately analyze the numbers or explore thousands of verbatims and learn directly from consumers.

Competitive intelligence

Competitive intelligence

Unlock the driving factors for the entire food and drink market in Australia and US.

Proof of concept

Proof of concept

Learn the true potential for success before spending time and money in development.

Product positioning

Product positioning

Use post-launch analysis to see how your product is ranked in the eyes of the consumers.

Consumer Insights

Consumer insights

Validate a concept with demographic data to see who will most likely buy your product.

Who is it for


  • Identify how your new launch is being perceived as soon as it’s released
  • Identify threats and opportunities for your brand

Innovation and New Product Development

  • Understand how products, brands and competitors are positioned in a consumer view
  • Find the intersection of innovative concepts, purchase drivers and consumer desire

Category Managers

  • Understand which trends are important to category's shoppers
  • Identify which categories are attracting consumers and why

Research & Development

  • Inform the front end, helping to illuminate new areas for exploration
  • Validate proof of concept and accelerate the speed to market

Competitive Intelligence

  • Assess product perception post-launch
  • Understand how your competitors are positioned in the eyes of consumers


  • Validate trends or opportunities in the marketplace
  • Understand which products are connecting with consumers and why