Great British beach clean: helping consumers play their part in sustainability Mintel recently conducted its third annual beach clean at Margate’s west sands in south east England, delivering actionable data to the Marine Conservation Society (a charity working for ... Read More
5 tips for your back-to-school marketing strategy Despite a return to in-person learning, students and parents will still be relying heavily on digital channels for back-to-school inspiration and shopping in 2022. This year is expected ... Read More
Sustainability Checklist Whether you're new to sustainability marketing or you're an experienced hand, with a subject as wide-ranging and all-encompassing as sustainability it can be difficult to know where to ... Read More
Finding strategic insights at the intersection of customer reviews and product messaging Online reviews are deal-makers and deal-breakers. While marketing is important, customers end up doing a lot of marketing on a brand’s behalf every time they leave a review. ... Read More
The Queen’s Jubilee: The changing consumer landscape over the next 70 years As Queen Elizabeth II celebrates her platinum jubilee, we look forward to the trends that will define the next 70 years and the changing consumer landscape to which ... Read More
The future of food production: Learning from nature to become less dependent on oil and imports The conflict in Ukraine is confronting us with political and environmental realities on how food production needs to liberate itself from over-dependence on fossil fuels and imports. The World ... Read More
Shifting Gear: How Mintel Consulting uses data analytics to give product launches a top podium finish With the start of this year’s Formula 1 (F1) season, racing fans will be hoping for the same thrilling battles between Max Verstappen and Lewis Hamilton….but this time ... Read More
Why brand values studies are a must Black History Month was a month whose midline was a Super Bowl during which hip-hop stars sang their hits, censored; during which one of them took a knee, ... Read More
Mintel Consulting: Second wave COVID-19 lessons from Australia’s winter Right now imagining the wintery weather’s impact on COVID-19 may not be most Europeans’ concern. However, as a second wave of infections breaks out, what can Europe learn ... Read More
[WATCH] The future of work and play The return to work has started for some, but worktime and downtime may never look the same. For workers still at home, 89% of UK businesses would be ready ... Read More
[WATCH] Life in the UK after COVID-19 Consumers are being forced to dramatically change their behaviour as a result of COVID-19. In this new video, we examine which of these changes could last after the ... Read More
Mintel Consulting: Brands should commit 100% to sustainability, or risk becoming extinct Last week a client visibly winced when I insisted that they “go in 100%” on the issue of sustainability, or not at all. We were talking about values ... Read More
