Innovation Market News News

In this episode of Mintel Little Conversation, host Andrew McDougall dives into the world of challenger brands—what drives them, what makes them successful, why we need them, and ...

There are roughly 44 million active patents globally. While well-known to those in the legal field, patents can serve as a massive library of scientific information and product ...

Mintel experts in food and drink discuss how COVID-19 has impacted innovation in the food and drink industry and what brands should be doing to progress in the ...

A brand’s story is integral to every decision made from conception to distribution and marketing. The story sets the tone for the product and dictates with which consumer ...

Scenario planning is a tool that allows businesses to consider not just one possible future, but multiple futures in which they may be competing. When strategies are developed ...

Diwali, widely known as the festival of lights, is one of the most celebrated occasions in India - one that offers several opportunities for businesses to cash in ...

Livaeco, a sustainable fabric brand by Birla Cellulose, the pulp and fibre business of the Aditya Birla Group in India, has introduced eco-friendly plantable tags to its garments. ...

Yogi Berra once said, “The future ain’t what it used to be.” Although he was a baseball player, his gift for the quip gave the world many quotes ...

June 8th is recognized as World Ocean’s Day, a global celebration of events, education and demonstrations of people giving their time and money to support the quality of ...

With a slew of exciting, innovative products launched in past years, India’s biscuit and juice markets have experienced rapid evolution. Using Mintel Global New Products Database (GNPD), here ...

Holi, known widely as the festival of colours, signifies the triumph of good versus evil as well as welcoming the spring season in India. The festival is celebrated ...

From yoghurt in a new top-down squeezable bottle to tea-based energy drinks, Australia has seen a very innovative display of food and drink launches in 2018. Using Mintel ...