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As suncare brands look for ways to stay relevant, examining successful indie brand strategies reveals new approaches to meeting untapped consumer needs.

Beauty and personal care is dominated by indie brands. These small players can, in many instances, tap into unmet consumer needs in a fast and flexible way, gaining buzz more rapidly than more established brands.

A deep dive into eCommerce Intelligence beauty brand review data, paired with Mintel consumer data, reveals competitive opportunities and learnings for beauty and personal care brands. Download now for a list of indie suncare brands our experts compiled to better understand why consumers are gravitating toward certain suncare brands and products.