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As the experts in what consumers want and why Mintel is best suited to accurately predict the future of consumer behaviour and what that means for the packaging industry, including brands, manufacturers and suppliers across global markets.

Looking ahead to 2022, our market trend analysis and prediction research are grounded by observations of the key drivers of consumer behaviour and backed by Mintel’s robust data sets. In 2022, expect consumer behaviour across the packaging landscape to shift and evolve in response to the following global consumer trends:

In Control
In times of uncertainty, consumers crave a sense of agency over their lives. Packaging can provide a route to transparent information, enabling consumers to feel confident in their responsible packaging choices.

Enjoyment Everywhere
While many brands have made their voices heard on controversial topics, consumers want to see measurable progress. Packaging today paints a picture of a brand’s equity. Attention to ethical and eco-responsible practices will help ensure that picture remains favourable.

Flexible Spaces
Concern about the climate crisis is driving consumers to look for help and guidance to shrink their carbon footprint. Clear and comparable carbon measures printed on pack will demonstrate to consumers a commitment to monitoring and reduction.

The combination of consumer and market data, predictive analytics, action-oriented insights and expert recommendations is an innovative approach that’s uniquely Mintel. We put everything into context to better understand what the consumer and business trends mean for—and how it could inspire—our clients’ business decisions across sectors, demographics, and amid global themes and times of uncertainty.

Download the FREE 2022 Global Packaging Trends now for insight on changing consumer behaviour, packaging expertise, the real influence of sustainability and strategic recommendations to drive your business forward.