What is it?



 


Robust consumer data

Our global survey provides data across markets which allows you to self-track behaviour and attitudes over time.

Bi-annual survey of 35,000 people

Coverage across Food & Drink, Beauty & Personal Care and key themes that drive consumer behaviour more holistically.

Covers 85% of worldwide GDP

Interactive databooks help you explore responses in granular detail and identify differences and similarities between key demographics.

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Mintel Global Consumer is built on a bi-annual survey of 35,000 people across 36 markets to help you better understand your own consumers and identify the markets you can target next.

Joined-up intelligence for a connected world

Customers can come from anywhere – brought to you by the reach of the internet, advances in technology and the lifting of barriers to new market entry.
This means they can also be influenced from anywhere too.
We live in a world where connections count, and Mintel Global Consumer is here to help you make the ones that matter most.

3 ways it will help your business grow

1. Break into new markets by understanding what local consumers want and why
2. Grow in your current market by identifying which global trends you can apply locally
3. Create segmentation strategies by understanding distinctions between key target groups

Coverage

APAC

Australia
China
Hong Kong (China)
India
Indonesia
Japan
Malaysia
New Zealand
Philippines
Singapore
South Korea
Thailand
Vietnam

AMERICAS

Argentina
Brazil
Canada
Chile
Colombia
Mexico
Peru
USA

EMEA

Denmark
Finland
France
Germany
Ireland
Italy
Netherlands
Nigeria
Norway
Poland
Spain
Saudi Arabia
South Africa
Sweden
UK