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As the experts in what consumers want and why Mintel is best suited to accurately predict the future of consumer behaviour and what that means for brands and global markets.

Over the next one-to-five years, expect consumer behaviour to shift and evolve in response to the following five global consumer trends:

Me Mentality
Consumers will be eager to re-focus on themselves and brands can help them take centre stage.

Power to the People
Brands have to make room for a new ‘c’ in their c-suite as, consumers are investing, co-creating and voting for change alongside brands.

Hyper Fatigue
Consumers will try to cut through the noise and connect with what matters to them.

International Localism
Buying local will be a way consumers can protect themselves financially, environmentally and psychologically, and feel that they are giving back.

Intentional Spending
Factors like flexibility, durability and sustainability will play increasingly important roles in consumers’ value equation.

The combination of consumer and market data, predictive analytics, action-oriented insights and expert recommendations is an innovative approach that’s uniquely Mintel. We put everything into context to better understand what the consumer and business trends mean for—and how it could inspire—our clients’ business decisions across industries, categories, demographics, and amid global themes and times of uncertainty.

Download the FREE 2023 Global Consumer Trends now for insight on changing consumer behaviour, market expertise, and strategic recommendations to drive better business decisions faster—now and in the future.