Mintel: 35% of Canadians say they generally ignore/tune out sustainability messaging As Canadians gear up to celebrate Earth Day (April 22), new research from Mintel reveals that consumers struggle with what ‘sustainability’ actually means and what actions are truly ... Read More
Canadians and baseball: It’s just casual The 2022 baseball season kicks off today and fans across the country are looking forward to Canada’s only MLB team, the Toronto Blue Jays, contending for a championship. ... Read More
Cooking at home: Brands can help satiate the stomach, soothe the mind It is remarkable that even after a year of cooking at home more, the joy and emotional rewards Canadians associate with cooking hasn’t waivered: making a home-cooked meal ... Read More
How edible and drinkable cannabis can grow the industry in Canada The recreational cannabis industry in Canada is maturing. It has been more than two years since federal legalization and over a year since edibles and drinkables became available ... Read More
Attitudes toward healthy eating in Canada The consumer approach to healthy eating has always been about balancing aspirational goals with making realistic choices. Uncertain times mean there’s comfort in the familiar and a need ... Read More
Canadians looking to come together for winter holidays seek safe solutions With Thanksgiving and Halloween behind us, the next major holiday in Canada is perhaps the biggest one celebrated so far during the COVID-19 pandemic: Christmas. Considering that Hanukkah ... Read More
Marketing to Canadian Gen Z in the post-pandemic While the global pandemic has shaken the ground of all consumers, the economic fallout hits the Gen Z generation (defined as 18-25s) at a particularly influential time of ... Read More
The impact of COVID-19 on the Canadian financial industry Global financial markets have faced significant declines and high volatility over the last few months, amid worries about COVID-19. Lifestyle impacts, changing consumer behaviours and worries over supply ... Read More
Supporting Seniors in Canada during COVID-19 Often overlooked, seniors are a key segment brands should be paying attention to as they are a sizable portion of the population at 6.3 million, and the current ... Read More
Ridesharing continues to expand and introduce new features in Canada While still relatively new to the Canadian landscape, ridesharing has gained considerable traction due to pioneers Uber and Lyft. Limited to certain regions of the country, operators in this ... Read More
Help with weeknight meals: It’s all or nothing for Quebecers We’ve all been there: it’s nearing the end of the work day, in the middle of the week, and you’re faced with the dreaded question, “what’s for dinner?” ... Read More
How can banks help and market to new Canadians? Many newcomers have difficulty accessing credit in their first few years because their credit history may not be recognized in Canada. This can increase the likelihood of accessing ... Read More
