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As the experts in what consumers want and why, Mintel is best suited to accurately predict the future of consumer behaviour and what that means for beauty and personal care brands and global markets.

Looking ahead to 2023, this is a preview of three trends that Mintel analysts believe will impact consumer demands for beauty in 2023, over the next few years, as well as 5+ years into the future. The specific and bold trends explore how ongoing uncertainty and new challenges are causing evolutions to foundational consumer behaviours centred around sustainability, value, wellbeing and experiences.

Beauty Rx
The medicalisation of beauty is leading to more demand for proof behind claims, creating value through ingredient-led products and driving the market for synthetic natural ingredients.

Evolved Self-Care
Beauty is intended to be uplifting and can contribute to a post-pandemic sense of self-care that includes sexual wellness, the hormone journey and wellness for every life stage.

New Rules Of Engagement
Beauty is a disruptive category; with new rules for engagement and building communities, brands should allow for more playfulness, experimentation and DIY.

Download the FREE 2023 Global Beauty and Personal Care Trends now for strategic recommendations to drive your business forward. The full and in-depth insight and analysis of the trends are available exclusively to Mintel Premium Insights subscribers. All other Mintel clients should speak to their Account Managers about upgrading their subscription to view the full research and recommendations.