MINTEL Beauty eCommerce Intelligence

AI-Powered. Interactive, fast and accurate.

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The smartest way to understand Beauty and Personal Care digital commerce

Mintel eCommerce Intelligence is a brand new online interactive platform that delivers comprehensive data and analytics on the beauty eCommerce landscape in the United States. Providing actionable intelligence to help optimize your digital proposition and drive all-important revenue growth.

With Beauty eCommerce Intelligence you’ll quickly understand

KEYWORDS AND PHRASES

Understand the keywords used by customers to describe products they buy.

COMPETITIVE LANDSCAPE

Find out what your competitors are doing online and what customers are saying about them.

CATEGORY RANKING

See the most loved brands in your product category.

CONSUMER SENTIMENT

Dive into detailed analysis of consumer reviews and product feedback.

PRICING ANALYTICS

Monitor changes in category, brand, unit and retailer as well as across four key price segments.

Get instant access to complex data with easy-to-use dashboards

Here are some of the key questions we can answer:

Where are my competitors winning and what do consumers love about their products, so I can identify white space opportunities?
Who are the top players within each price segment, so I can better price my products competitively?
How many product pages do my competitors have across key retailers, to help me negotiate a greater online presence?
What are consumers saying about my and my competitors’ brand online?
How has my brand sentiment changed over time, so I can analyze shifts in consumers’ attitudes toward my products?
What about my products is not resonating with consumers, so I can improve product features?
What positive feedback are consumers sharing about my products, so I can understand my brand’s strengths and improve messaging?
How can I use competitors’ weaknesses to improve my products to win more business?

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First Name

Why do we collect this?
Because knowing who you are allows us to personalise our communications and assess our campaigns.

Last Name

Why do we collect this?
Because knowing who you are allows us to personalise our communications and assess our campaigns.

Company

Why do we collect this?
Because knowing your company, whether you’re an existing client or new, keeps our communications relevant.

Job Title

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Because knowing what you do helps us tailor the ways in which we can help.

Business Email Address

Why do we collect this?
Because we want to send you a permanent link to the report… and if you agree, we’d love to stay in touch.

Business Phone

Why do we collect this?
Because sometimes it’s better to talk and we’d like to truly understand your requirements.

Industry

Why do we collect this?
Because knowing your industry allows us to gauge interest and keep all our offerings relevant.

Location

Why do we collect this?
Because knowing where you’re based helps us assess our campaigns and, if needed, allows you to speak with a local representative.

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Mintel eCommerce Intelligence delivers the accurate, comprehensive data and analytics you need, delivered through four easy-to-use online dashboards. Giving you analysis of a constant stream of online reviews, product and pricing data from major US online retailers. Updated weekly. Cleaned, consolidated and analyzed using data science and Mintel’s category expertize.

Powerful data science and analytics

A unique mix of high-quality data, robust methodology and visual analysis ensures you always have the most valuable insights into ecommerce to base your decisions on.